Ten Things Many Realtors Don't Know About Staging - Becky Harmon

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The ten items listed below are from an article by a stager out of Florida.  Item number 3 is not part of her original post.  I changed it because it discussed charging $150 for the initial inspection, which I do not.  Instead, I included parts that Furnish Home Staging agrees with.  Enjoy!

  1. If the agent recommends staging and the client refuses the advice... when the property lingers on the market, the home sellers can’t blame the agent.
  2. If the homeowner has to look for a stager on their own because the house goes a long time without offers, they are NOT happy. 50% of our homeowner initiated jobs are from those people. So, if the agent waits till the listing is stale before calling a stager, the house will sell quickly but the homeowner is not as happy and they wonder why they didn’t recommend staging at the beginning.
  3. Having a prepared folder that includes an estimated cost to stage, along with the business card of the recommended stager, shows the seller the Realtor is prepared and willing to do what it takes to get the house sold quickly.
  4. A professional job from a certified stager will sell the property 4 times faster.
  5. A large percentage of stagers are not certified by an accredited school. (Furnish Home Staging is certified!)
  6. A large percentage of stagers do not have insurance. (Furnish Home Staging is insured!)
  7. The professionally staged home nets 6 to 10% more. If it sells quickly, it will not need markdowns.
  8. The Return On Investment for professional staging is 600 to 800% or more.
  9. 80% of home sellers say they will use their agent again, but only 20% of them actually do. A home that sells in a few days vs. a few months will guarantee a lasting relationship with your client.
  10. When potential home sellers ask an agent, “Do you have a stager on your team,” the answer should always be YES. An agent from one of our top offices stumbled over that question and lost a million dollar listing to an agent who was prepared. Have cards in your listing package.